by Olivia Marks .

ASOS: as good as it gets

Samantha Ball's much-coveted cape
the roster of winning design talent

Last night the fledgling winners of the ASOS ltd 100 competition were revealed to a packed-to-the-rafters crowd at the nigh-on impossible to navigate Truman Brewery. Held in association with the London College of Fashion, and presided over by a judging panel including Henry Holland (also providing the night’s soundtrack), Vogue’s Emma Elwick, model Ben Grimes, and London b boutique owner Matthew Murphy, each student submitted three original garments which were then whittled down to a hundred of the best covering womenswear, menswear, accessories and anything inbetween. The incentive for students to compete was clear: three students receive a three-month paid placement with the ASOS design team, while one overall winner was given the opportunity to travel with the team to one of the world’s fashion capitals - all in the name of research, of course.

The standard of student work on show last night was of impressively high standard, but there could only be three winners. For accessories, it was mature student, Ursula Inglis-Jones, a self-declared "mum, working funny hours, who has never had an art lesson” - some explanation of the genuine surprise she expressed at her win, perhaps. Lui Sin Ki, who scooped the rosettes for best womenswear, with a (literally) boxy-shouldered offering ostensibly inspired by the work of neo-expressionist architecture of Gunther Domenig. Meanwhile, menswear winner Samantha Ball looked to the hand-tailoring of Saville Row - naturally enough, following her full time apprenticeship with Gieves and Hawkes. Spying one of Samantha Ball’s winning piece – a macintosh cape made from vintage Burberry cuts - our resident clotheshorse Alex was keen to talk pricepoints. Unfortunately for him, he'll have to wait until June 16th when all the one-off pieces from the 100 Ltd collection go on sale at

Olivia Marks

1 comment

  1. everything5pounds
    08:46 26 Feb 2013
    thank you for sharing .!!!!