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Introducing Our Paris Fashion Week Illustrator- François Berthoud

We've invited Zurich-based fashion illustrator François Berthoud to illustrate the Paris Autumn/Winter 2015 womenswear collections as part of our fashion week coverage. 

Born in Le Locle, Switzerland, Berthoud graduated from the School for Graphic Design, Lausanne in 1982, before moving between Paris, Milan and New York. 

His early fashion illustrations were championed by Anna Piaggi in Vanity Fair, and he has since appeared in publications such as Vogue and Numero as well as advertisements for brands including Viktor&Rolf, Bulgari and Tiffany. In 2014, he drew upon his background as a cartoonist to produce an animated comic strip for Prada's Candy Florale perfume. 

His experimental style is renowned for its precision and elegant eroticism, and his hand-made aesthetic employs the increasingly unusual technique of linocutting in order to capture both mood and moment with irony and artistry. 

Stay tuned for the first of his works on the SHOWstudio Tumblr, and review the work of our guest Milan Fashion Week artist Gordon Flores while you wait.