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Watch the #powershift

Facebook, Instagram, Hang W/, Twitter. To us, they’re communication tools. But to some, they’re weapons of global domination. For the autumn/winter 2013 'Power Women' issue of The Independent Magazine, Nick Knight photographs a new all–female army of Social Media-Moguls – Lily Allen, Iggy Azalea, Kelly Brook, Abbey Clancy and Amy Childs - five women whose combined multi-million social media reach exceeds the population of Greece, broadcasting their talents world-wide.
Taking that 'switch' of power as his cue, and drawing on SHOWstudio's long history of championing new technologies, Knight will capture the entire shoot on his iPhone, Instagramming the images as they are captured to create a live fashion editorial in advance of the magazine's publication on 21 September.
Inspired by SHOWstudio’s Punk season of programming, each woman’s look is radically overhauled by stylist Anna Trevelyan, twisting her own take out of the season’s finest fashions from Versace, Louis Vuitton, Dior and Chanel.
Follow the shoot on Instagram via @showstudio_nick_knight Hang W/ via showstudio_nick_knight and watch the SHOWstudio Twitter and Tumblr throughout Sunday 8 and Monday 9 September to see the action unfold.