by Niamh White .

Working with Art:I:Curate

Ella McCartney, O, 2010

New digital art platforms are springing up every day. From Paddle 8 to Artsy, the art world is desperately trying to find a way to translate the gallery experience online. It's not easy. The gallery system depends on very strict measures of control. The encountering of the art object is crafted in itself and maintaining the primacy of the original copy is key. But breaking down the domination of the white cube is not by any means a new concept and the de materialisation of the art object has been a recurring theme for nearly 50 years. While the distribution capabilities of the internet are antithetical to the standard one on one art experience, the potential in the digital sphere is too great not to try to harness. Art:I:Curate attempts to merger these two worlds together. They're creating an online community of artists and curators who submit artworks to be liked by their wider followers. The most popular works are selected for physical exhibitions, mostly in London and New York and so potentially you can have the best of both worlds. The initiative has also cleverly engaged with art professionals through their Curated By feature. Every 2 days, a new curator, writer or artist is given free reign to post imagery to Art:I:Curate's home page and their respective social media sites.

This week, I've been asked to be one such curator. I began posting yesterday and shared a number of artworks that have featured in SHOWstudio's gallery venture, the SHOWcabinet. We also tread the fine line between a physical and online space with a format that avoids the traditional white cube and is always supported by informative digital content. I've showcased a fantastic collection of artists and designers that we're really proud to call collaborators, including Iris van Herpen, Una Burke and Tobias Klein to name just a very few. And for my second day of curation, I've decided to propose a mini online exhibition titled Grey Matter which thinks about photography and film as sculptural mediums. The selection of images includes predominantly emerging London artists like Ella McCartney, Alex Ball and Sophie Clements, interspersed with some major heavy weights like Alina Szapocznikow and Phyllida Barlow. The works chosen engage with sculpture and photography simultaneously, and so lend themselves to a digital presentation and play around with this idea of shared space.

The curation ends today, so take a look!