+41 //DIY is a graphic design agency based in Lausanne, Switzerland. It was established by Philippe Cuendet, Laurence Jaccottet and Ivan Liechti, all graduates of the École Cantonale d'Art de Lausanne. The name is a reference to the international dialling code of Switzerland and +41 is the fashion brand established in 2001 as part of //DIY.
The studio works to a principle they call ‘graphic design in the expanded field’. Their combined expertise encompasses art direction, photography, illustration, music, fashion design, confectionery design and video. +41 //DIY explores inspired ways to combine everyday clothes with printed and embroidered visuals derived from the graphic world.