Denmark based Alidra Alić is the namesake & founder of the company Alidra Alić. She has established a unique position for the company by creating a conceptual universe within contemporary jewellery. Each piece of jewellery is a miniature work of art; intricate, delicate and bold.

Her work and approach is based on a knowledge of artisinal goldsmith traditions and an academic background in art history and contemporary art. In addition to the company's contemporary work Alidra has launched a fine jewellery collection - an interpreted series of wearable pieces. Additional projects are works of art transcending the boundaries between jewellery, sculpture and visual arts.