Jai Eleven, the eighteen year old designer from London, is the founder and director of [NOTHING]. Created in November 2014 as a response to our brand-focused world, [NOTHING] aims to promote self-identity, instead of following trends and getting lost in 'cool' logos. Through his designs, Eleven dispenses with the idea of having to have a lot of money and a designer outfit in order to be fashionable or stylish, ridding the world of materialism. His hats and basic t-shirts, bearing the [NOTHING] logo in minimal font, inspired by anger and pure creativity, have already found a huge following across the UK.
- Jai Eleven presents a live stream.