Jai Eleven, the eighteen year old designer from London, is the founder and director of [NOTHING]. Created in November 2014 as a response to our brand-focused world, [NOTHING] aims to promote self-identity, instead of following trends and getting lost in 'cool' logos. Through his designs, Eleven dispenses with the idea of having to have a lot of money and a designer outfit in order to be fashionable or stylish, ridding the world of materialism. His hats and basic t-shirts, bearing the [NOTHING] logo in minimal font, inspired by anger and pure creativity, have already found a huge following across the UK.   

Links

http://www.jaieleven.com

http://twitter.com/apexjai

http://instagram.com/jaieleven

http://jaieleven.tumblr.com

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  1. 11:00 - 12:10 on 9 Jan 2016
    Jai Eleven presents a live stream.

    London Menswear A/W 2016 MAN