MSGM is a label founded by Massimo Giorgetti in partnership with the Paoloni Group. Giorgetti is the designer of both men and women collections while Riccardo Grassi is in charge of the distribution. The brand is a mix of new outputs alongside of being contemporary such as music and contemporary art. The designer regularly collaborates with artist Maurizio Cattelan who explores esoterica. As a DJ, Giorgetti is able to intertwine his passion and the artistic and aesthetic expressions of artists connected to the web world.