In 2013 Tayler Prince-Fraser co-founded The Basement, a community-focused platform centred around all things youth culture. The group now boasts over 75,000 members and has expanded its influence across Europe with its integrally London-based brand. His work at The Basement has included the creation, management and production of global campaigns for brands such as Nike, Converse and Beats. Other components of his work include building and managing media partnerships, seeding strategies, brand partnerships, consumer insights and brand management for some of the world’s largest brands. As well as operating behind the camera, Prince-Fraser has often found himself in front of it, having been the face of global campaigns for brands such as Nike and Adidas.

Using the skill set and experience he has acquired and developed over the past few years, he recently co-created LPAC – “Last Pick Athletics Club” – a non-conventional athletics group dedicated to equipping young people with the physical and mental tools needed to maintain healthy and balanced lifestyles. These projects aim to re-engage young people with topics, dialogues and opportunities they have felt excluded or alienated from.



  1. 11:00 - 11:53 on 10 Jun 2018
    Tayler Prince-Fraser presents a live stream.

    A-COLD-WALL* - Spring / Summer 2019 Panel Discussion