Fashion film has become increasingly important in the communication of great fashion. Naturally, when Riccardo Tisci joined Burberry as Creative Director it was vital he utilised the medium to present his take on the heritage brand. Tisci introduces evening wear and a revitalisation of tailoring to Burberry for his debut collection at the brand, named Kingdom.
For this fashion film – directed by pioneering image-maker Nick Knight – Burberry looks to the aesthetic of the 'lady'; who she is; how she dresses herself; the art she collects. Set in an elegant apartment in Barcelona, furnished with Jenny Saville artworks, the 'lady' puts the S/S 19 Burberry collection into motion – for Knight, the best state to view fashion.
Filmed by Knight’s long time collaborator Britt Lloyd and edited by SHOWstudio’s Head of Fashion Film, Raquel Couceiro, this film captures the signature Burberry tropes - the Nova check, beige tones and mackintosh trench coats – as well as the newer aspects such as graphic designer Peter Saville’s logo rebrand.