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Nick Knight, Gareth Pugh, Carson McColl, Younji Ku, Britt Lloyd, Riana Casson and Peiman Zekavat

Gareth Pugh A/W 17

Gareth Pugh’s collection for A/W 17 presents a ferocious expression of female resistance in the form of monolithic, dexterous garments. Filmed amongst brutalist concrete apertures beneath the streets of London, Nick Knight and Younji Ku’s fashion film reflects Pugh’s austere vision of a world on the precipice of anarchy

More in this project

  • Overview
  • Image Gallery
  • Fashion Film
  • SHOWtech: Gareth Pugh A/W 17

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  • All clothing and footwear: Gareth Pugh

  • All clothing and footwear: Gareth Pugh; Tights: Calzedonia; Underwear: Intimissimi

  • All clothing and footwear: Gareth Pugh; Tights: Calzedonia; Underwear: Intimissimi

  • All clothing and footwear: Gareth Pugh

  • All clothing and footwear: Gareth Pugh; Tights: Calzedonia; Underwear: Intimissimi

  • All clothing and footwear: Gareth Pugh

  • Dress: Gareth Pugh

  • All clothing and footwear: Gareth Pugh

  • All clothing and footwear: Gareth Pugh; Tights: Calzedonia

  • Dress: Gareth Pugh; Tights: Calzedonia; Underwear: Intimissimi; Boots: Gareth Pugh

  • All clothing and footwear: Gareth Pugh

  • All clothing and footwear: Gareth Pugh

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Fashion Film

About

Gareth Pugh’s Autumn/Winter 2017 collection is an expression of lethal female resistance. 

Filmed amongst the brutalist apertures of a vast concrete arena, far beneath the streets of London, Nick Knight and Younji Ku’s fashion film reflects Pugh’s austere vision of a world on the precipice of anarchy. A world where the prevailing instinct is to build walls, reinstate borders and reclaim territory. Where the most powerful person in the world is a billionaire demagogue and self-confessed pussy grabber. 
 
Models including Erin O’Connor, Demi Hannah Scott and Hung Jee Park wear looks inspired by iconic cinematic references including Bob Fosse's Cabaret and Liliana Cavalli’s The Night Porter. The soundtrack – taken from the runway show at London Fashion Week in February 2017 – is based on CIA sleep deprivation techniques, with models moving to relentlessly looping tracks and lacerating jump cuts.
 
A continuation of Nick Knight and SHOWstudio’s collaborative relationship with Gareth Pugh, this fashion film explores the shared belief that fashion stands for more than a glitzy sideshow, that fashion can – and should – reflect our collective fears and fantasies.

Credits / Contributors

  • Nick Knight Nick Knight
    Director
  • Gareth Pugh Gareth Pugh
    Fashion Designer
  • Carson McColl Carson McColl
    Musician
  • Younji Ku Younji Ku
    Filmmaker
  • Britt Lloyd Britt Lloyd
    Photographer
  • Riana  Casson Riana Casson
    Producer
  • Peiman  Zekavat Peiman Zekavat
    Filmmaker
  • Photography: Nick Knight
  • Fashion Editor: Gareth Pugh
  • Fashion Team: Carson Mccoll and Aine Geoghegan 
  • Fashion: Gareth Pugh A/W 17, all underwear Intimissimi and all tights Calzedonia.
  • Models: Erin O'Connor, Demi Hannah Scott, Aamito Lagum, Heejung Park, Grace Bol, Barbra-Lee Grant, Liene Podina, Tyg Davison, Tii Ansio, Lia Pavlova, Megan Sabik, Irina Kravchenko, Ana Cristina Plansky, Kye Howell, Nyaueth, Scarlett Cannon, Stav B, Kitty Garrett, Benedict Stewardson and Maisie Pearson 
  • Dancer: Edward Watson
  • Film Edit and Sound Design: Younji Ku
  • Hair: John Vial
  • Make-up: Val Garland 
  • Nails: Marian Newman
  • Camera Operation: Peiman Zekavat, Britt Lloyd and Younji Ku
  • Digital Operation: Joe Colley
  • UAV pilot: Dani Rose
  • UAV tech/spotter: Chris Williams 
  • Casting: Shaun Beyen
  • Production: Riana Casson
  • Onsite Production: Nienta Nixon
  • Photography Assistance: Britt Lloyd, Rob Rusling, Vikesh Govind, Sonny Casson, Modu Sesay and Keir Laird 
  • Fashion Assistance: Joel Traptow, Khosrov Melkonyan, Abbey Mills, Ben Mak, Eloise Hanikene, Unji Cho and Francis Lim
  • Hair Assistance: Anne Veck and Bozena Sarek
  • Make-up Assistance: Joey Cho and Elizabeth Hsieh
  • Nail Assistance: Jennie Nippard and Kristine Toce
  • Production Assistance: Poppy Thorpe, Mariana Caldeira, Kristina Osipova and Sophie Brunker 
  • Retouching: Mark Boyle

Related Projects

  • Fashion Film
    Gareth Pugh S/S 16
    Sep 23 2015
  • Fashion Film
    Gareth Pugh A/W 15
    Feb 27 2015
  • Fashion Film
    Gareth Pugh: 10 Years
    Feb 13 2015
  • Fashion Film
    Gareth Pugh S/S 15
    Sep 24 2014
  • Photography
    Gareth Pugh A/W 13
    Mar 26 2013
  • Fashion Film
    Gareth Pugh for M.A.C
    Nov 27 2011

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