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Ruth Hogben, Nicola Formichetti, Susanna Lau, Ross Phillips, Mary Katrantzou, Louise Goldin, Katie Shillingford, Julie Verhoeven, Erin O'Connor, Judy Blame, Harriet Walker, Hannah Murray, Emma Summerton and Edward Enninful

Mirror Mirror

To celebrate the launch of Topshop's make-up range - and find out who really is the fairest of them all - in May 2010 SHOWstudio installed a unique mirror interactive on the ground floor of Topshop's Oxford Circus flagship, where leading fashion designers, stylists and models dispensed fashion advice to Topshoppers that appeared across the surface of this 'magic mirror'

More in this project

  • Overview
  • Installation Video
  • Live Images
  • Installation Gallery
  • Schedule

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Installation Gallery

See comments on your style from fashion's biggest names magically materialise across the surface of our interactive mirror at Topshop Oxford Circus in this series of images documenting the May 2010 Mirror Mirror interactive in action!















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Schedule

About

To celebrate the launch of Topshop's in-house make-up range - and find out who really is the fairest of them all - from 5-9 May 2010 SHOWstudio installed Mirror Mirror, a unique interactive mirror on the ground floor of Topshop's Oxford Circus flagship. Topshop's eager crowds of fashionistas stood in front of our looking-glass to submit their style to scrutiny, as over thirty top fashion creatives - including Lady Gaga's stylist Nicola Formichetti, Edward Enninful of i-D and US Vogue, make-up artist Hannah Murray and fashion's favourite illustrator Julie Verhoeven - dispensed sartorial advice that appeared written, as if by magic, across the mirror's surface.

This unique, one-off interactive installation is recorded here through images and video.

Credits / Contributors

  • Ruth Hogben Ruth Hogben
    Film Director
  • Nicola Formichetti Nicola Formichetti
    Stylist
  • Susanna Lau Susanna Lau
    Writer
  • Ross Phillips Ross Phillips
    Multimedia Designer
  • Mary Katrantzou Mary Katrantzou
    Fashion Designer
  • Louise Goldin Louise Goldin
    Fashion Designer
  • Katie Shillingford Katie Shillingford
    Stylist
  • Julie Verhoeven Julie Verhoeven
    Illustrator
  • Erin O'Connor Erin O'Connor
    Model
  • Judy Blame Judy Blame
    Stylist
  • Harriet Walker Harriet Walker
    Writer
  • Hannah Murray Hannah Murray
    Make-up Artist
  • Emma Summerton Emma Summerton
    Photographer
  • Edward Enninful Edward Enninful
    Stylist
  • Concept and Creative Direction: Ross Phillips
  • Fashion Direction: Alexander Fury
  • Front-End Development: Sally Northmore
  • Back-End Development: Paul Herron
  • Production: Amy Ireland
  • Technical Assistance: Neal Bryant
  • Model: Genevieve Garner at Storm Models
  • Fashion: Topshop
  • Editorial Assistance: Bettina Johns and Rachel Miles
  • Graphic Design: Ana Nicolau
  • Design Assistance: Zoe Hitchen and Luke Waller

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